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Biggest factory of Playmobil | “There is always a market for traditional toys”

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Playmobil produces nearly 150 million figurines each year, or 3 million figurines per week, in the 80,000 square meters of its main factory, located in Malta.

With its 1,300 employees, the Maltese factory is the sole producer of figurines of the famous brand.

Matthias Fauser, CEO of Playmobil Malta, says that “there are changes” in the way children play, “perhaps a trend towards electronic toys and so on, but there is always a market for traditional toys like ours and for systematic educational toys. We have a quality and durable educational toy that there is always a demand for. »

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