This one takes place in a furniture store, which is not to the taste of the Swedish brand.
Known throughout the world, the IKEA brand is THE reference in terms of furniture at a lower price. Its objects with unpronounceable names are just as iconic as its huge exhibition stores, in which many people have wanted to start a game of hide and seek. But sometimes that idea isn’t the best of all…especially in this horror game about a furniture store whose employees want to kill you.
The Store Is Closed is an indie game developed by Ziggy that you can’t play yet, but which already has its share of obstacles. Indeed, it turns out that the furniture store of the title looks just like the Swedish brand, which is now suing it. On Twitter, the developer explains that IKEA contacted him via his team of lawyers to send him a formal notice.
— Ziggy (@ZiggyGameDev) October 28, 2022
Ziggy is ordered to change the entire visual identity of his game because it could relay a harmful image of the company to consumers. So he has a few days left to “remove all signs associated with famous Ikea stores”.
However, the developer denies ever having used the IKEA name and regrets having to change everything along the way. He explains : “I was planning to spend the last week of my Kickstarter preparing an update for all the new alpha testers. But now I desperately have to revamp the whole look of the game so I don’t get sued.”
In its report, IKEA specifies all the elements that lead to believe that The Store Is Closed was largely inspired by the brand, and there are many of them. It must be said that visually, doubt is not so much allowed.
“Your game uses a blue and yellow sign with a Scandinavian name on the store, a blue box-shaped building, yellow vertical striped shirts identical to those worn by IKEA staff, a gray path on the floor, furniture that look like IKEA furniture and product signage that looks like IKEA. All of the above immediately suggests that the game is set in an IKEA store..”
For the moment, no repercussions are therefore to be expected since Ziggy intends to comply with the requirements set out by the firm, but it is a blow for the developer who had managed to reach $ 49,000 in funding on Kickstarter for his game. horror… which will not see the light of day during this Halloween period.