(Toronto) Netflix Canada has begun rolling out its new strategy to end password sharing.
The streaming giant began sending a message to its subscribers in Canada on Wednesday informing them of new rules regarding password sharing, specifically on who has the right to access their account in another household. .
Under these new rules, premium and standard plan subscribers will be able to add additional people to their account for $7.99 per month.
For this price, subscribers to the premium plan, which gives access to the broadcast in 4K, will be able to add two other members, who do not live in the same place as them, to their account.
Standard plan subscribers, who pay less per month for the service, will be able to add another member to their account for the same price.
Subscribers of the basic plan and the plan with ads, meanwhile, will not be able to add an additional member to their account.
In the past year, Netflix has been testing its rules for cracking down on password sharing in Latin America, with the goal of increasing its subscriber base.
Canada, Spain, Portugal and New Zealand are among the countries added to the list of places where these stricter rules will be applied, with more countries to be added in the coming months, according to the company. American.
Netflix estimates that more than 100 million households share their accounts, which hurts its ability “to invest in new quality movies and new series”.