Cadillac has been looking for years for a creation to ensure the important role of standard bearer in order to cement a brand image against its European competition. Taking advantage of its electric shift, the luxury automaker now wants to capture its aura of yesteryear with the Celestiq, a large sedan that was recently presented in near-final form.
A real event in the world of the American automobile, the upcoming arrival of the Celestiq exposes General Motors’ desire to be truly taken seriously in the face of luxury brands. the wall street journal moreover affirmed in June that his bill will be around US$300,000, according to sources “well versed in the matter”. It is therefore Bentley and Rolls-Royce that are targeted here. The technical details of the large sedan are however for the moment non-existent to judge the content of this felt offensive.
The one that is already defined by Cadillac as “the new global standard” has however presented itself in a form that gives a good taste of the livery produced. Entirely assembled by hand and customizable as desired, it displays a long profile, heritage obliges. The designers chose the front to keep a defined grille in opposition to Tesla’s creations which expose near-sealed fronts. The hood remains long and the front wheels well pushed forward. The rear part has a large overhang, which breaks with the latest electric models and recalls the golden age of the manufacturer’s large sedans.
The cabin is the sum of a multitude of details to support the status of such a vehicle. Materials are promised to be of high quality, as is assembly, which will take place at GM’s Worldwide Technical Center in Warren, Michigan. It is the first time that a vehicle has been assembled at this historic location for the American giant inaugurated in 1956 by President Dwight Eisenhower. A fully glazed roof and a multimedia system based on a gigantic 55-inch screen occupying the entire dashboard complete this summary portrait.
We’ll know more about the final product in the coming months. According to the wall street journalits production could begin at the end of 2023.