A new collection from Gaia & Dubos
Mom’s favorite flowers is the new collection of the eco-responsible Quebec brand Gaia & Dubos. Léonie Daigneault-Leclerc, designer and founder of the brand, pays tribute to her mother who died 15 years ago. “Both my parents died of cancer when I was a child. I was 8 when I lost my father and 14 when my mother died. It was while celebrating my 30th birthday this year that I realized that I had been living without my mother for more than half of my life. I really wanted to pay homage to him. »
The designer worked in collaboration with illustrator Joannie Houle, because she really likes the way she paints forget-me-nots, her mother’s favorite flowers. “It’s May, the forget-me-not season, and it was a good time for this new collection, which is being launched after a 15-month break, because I had my second child,” she explains.
The new spring collection is composed of a blouse and a camisole offered in cream white or with the soft print of forget-me-nots, and a floral wrap skirt. All these pieces are made in Quebec with certified organic cotton. “The pieces blend together. For example, you can wear the floral skirt and the blouse, which will create the illusion of a dress, and you can also put it on with the cream-colored camisole”, specifies the designer.
The latter always works with eco-responsible materials, such as Belgian linen, hemp and lyocell. Léonie Daigneault-Leclerc, who has a mastery of the arts in sustainable fashion, has always advocated the importance of local and eco-responsible manufacturing. “More than ever, consumers are becoming aware of the local economy and the workforce, and this has an impact on the way of consuming. We produce in small quantities, we avoid waste and losses and we adjust production according to pre-sale orders. »
Where does the name of his company, Gaia & Dubos, come from? “Gaïa is the goddess of the planet, it is the Earth-Mother in Greek mythology, it symbolizes the protection of the planet and of humanity, the founding values of the brand. Dubos is for René Dubos, who is a French environmentalist of the XXand century that invented the slogan “Think global, act local”, explains Léonie Daigneault-Leclerc.
The presale begins this Friday on the brand’s website, at a reduced price.
Montreal women’s dressing room
The unmissable event to make incredible finds at low prices is coming! This Sunday, April 24, from 11 a.m. to 6 p.m., the ninth edition of the vide-dressing des Montréalaises is being held, where second-hand clothing and accessories are offered for women, children and, for the first time, for men. In particular, there are clothes from European and American brands, at low prices. And as we mix business with pleasure, there will also be coffee, cookies and scones!
Café Le Cornélien, 6692 Saint-Denis Street, Beaubien metro station
The spring of Truand Truand
Truand Truand, a Quebec brand founded by Nancy Caouette, also behind the children’s brand Little Yogi, wants to offer women comfortable clothes with loose cuts. The new summer collection Full Bloom is made up of pieces in bright colors and pretty prints, offered in small quantities, for ecological reasons. The t-shirts and shorts are soft and loose, just like the printed blouse, the pants are fluid, and the blazer jacket, oversized. The pieces are made of organic cotton, bamboo and recycled polyester, in Quebec. Truand Truand donates 10% of its sales to the Canadian Women’s Foundation, which is dedicated to the well-being of women and girls in Canada.
Lambert and spring
Lambert launches Summer Love, its largest collection to date with more than 20 different models. Vegan leather bags and accessories are always designed with the idea of simplifying people’s lives and are aimed at a varied clientele: professionals, students or new parents. The spring-summer collection is made up of bags and wallets in pastel colors with different textures, smooth and grainy, and bags made of 100% recycled nylon. In all, 16,000 bottles were recycled for this collection.
Rubino opens a boutique in Quartier DIX30
The Quebec family business Rubino opens its 30and branch, in Quartier DIX30. The new 5,200 sq. ft. shoe store2 is inspired by Scandinavian design and offers a bright and very refined space. Rubino is a self-service women’s, men’s and children’s shoe store featuring brands like Birkenstock, Nike, Converse, Vans, Adidas and Michael Kors.