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Swarm, a new range of bags by Julie-Anne Ho

Timeless and durable bags that are both chic and casual, that’s what influencer and content creator Julie-Anne Ho offers with her very first fashion brand, Essaim.

First thought to be a line of travel accessories, Swarm (a name that echoes travel) took another trajectory when the pandemic hit. The kit and the travel bag (duffle) remained, but the rest of this first collection is made up of bags designed to be useful on a daily basis. In vegan leather — made from polyurethane — the bags are offered in neutral tones in addition to orange for one of them.

  • Essaim's first collection includes six products, including a travel bag, a case with a jewelry drawer and a card holder.

    PHOTO DAVID BOILY, THE PRESS

    Essaim’s first collection includes six products, including a travel bag, a case with a jewelry drawer and a card holder.

  • Le Quotidien, equipped with an adjustable shoulder strap, pockets and a key ring inside, is available in two colors.

    PHOTO DAVID BOILY, THE PRESS

    Le Quotidien, equipped with an adjustable shoulder strap, pockets and a key ring inside, is available in two colors.

  • The card holder, practical for those who regularly switch from one bag to another

    PHOTO DAVID BOILY, THE PRESS

    The card holder, practical for those who regularly switch from one bag to another

  • La Bourse can be worn on the shoulder or as a clutch.  It is the only model offered in orange.

    PHOTO FROM SWARM WEBSITE

    La Bourse can be worn on the shoulder or as a clutch. It is the only model offered in orange.

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“It was important to get away from the fast fashion “, says the one who studied fashion marketing and who became known during her participation in reality TV shows OD Greece and OD with us. “I don’t want to release more than two collections a year. I wanted to present pieces that were interesting, minimalist, edgy, yes, but which remained timeless. So I went with curves and colors that can age well over time. »

“I realized that fashion is not necessarily the trend of the moment, but it’s what you do with it, it’s your way of expressing yourself, it’s you, adds- she. Today, I buy pieces that are much more durable and that I will be able to wear often. »

Sold online only for the moment, Essaim’s products are designed and designed in Montreal and designed in China since it is difficult to find this manufacturing expertise in Quebec, explains Julie-Anne Ho. She also wanted to offer accessible products. with prices ranging from $45 to $175 for this collection. A portion of the proceeds will be donated to Let’s Bond, a collective that raises funds for the cause of mental health.

Accessories

An avalanche of jewels

Anyone who wishes to adorn themselves with Quebec jewelry is spoiled for choice, especially this season, when several small Quebec companies are launching new collections. Here is an overview.

  • Twenty Compass has teamed up with Sarah-Maude Beauchesne for a collection.  The author wanted to present versatile, simple and timeless jewelry.  The Montreal company also inaugurated its first store this week, at Carrefour Laval.  Price: between $50 and $85.

    PHOTO FROM TWENTY COMPASS WEBSITE

    Twenty Compass has teamed up with Sarah-Maude Beauchesne for a collection. The author wanted to present versatile, simple and timeless jewelry. The Montreal company also inaugurated its first store this week, at Carrefour Laval. Price: between $50 and $85.

  • The blogger Julie Étienne (Mademoiselle Jules) recently launched a range of interchangeable jewelry allowing you to vary the looks with a collection of charms (often colored) and a simple pair of rings.  Holt Renfrew Ogilvy will host the brand's first-ever pop-up store, June 8-20.

    PHOTO PROVIDED BY MADEMOISELLE JULES

    The blogger Julie Étienne (Mademoiselle Jules) recently launched a range of interchangeable jewelry allowing you to vary the looks with a collection of charms (often colored) and a simple pair of rings. Holt Renfrew Ogilvy will host the brand’s first-ever pop-up store, June 8-20.

  • The designer, ceramist and founder of Studio Minéral, Alexandra Gélinas, spent three months exploring porcelain casting techniques.  From these trials was born a small experimental collection bringing together unique and daring pieces, mounted on braided cotton necklaces.  Price: $123.

    PHOTO FROM STUDIO MINERAL WEBSITE

    The designer, ceramist and founder of Studio Minéral, Alexandra Gélinas, spent three months exploring porcelain casting techniques. From these trials was born a small experimental collection bringing together unique and daring pieces, mounted on braided cotton necklaces. Price: $123.

  • Soha & Co unveiled its new summer collection called Sunset.  There are rings, earrings and necklaces, which can easily be layered.  This Granby company has made it its mission to offer quality minimalist jewelry at an affordable price.

    PHOTO FROM SOHA & CO WEBSITE

    Soha & Co unveiled its new summer collection called Sunset. There are rings, earrings and necklaces, which can easily be layered. This Granby company has made it its mission to offer quality minimalist jewelry at an affordable price.

  • Montreal-based Ken & Jame's new summer collection is a tribute to the beauty of the ocean.  Mother of Pearl includes rings, charms, rings, chains and bracelets that echo the wonders of the sea. Ken & Jame relies on the charm box, a concept that allows jewelry to be personalized.

    PHOTO PROVIDED BY KEN & JAME

    Montreal-based Ken & Jame’s new summer collection is a tribute to the beauty of the ocean. Mother of Pearl includes rings, charms, rings, chains and bracelets that echo the wonders of the sea. Ken & Jame relies on the charm box, a concept that allows jewelry to be personalized.

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  • The Charlotte top is available from size small (000X) to size 4X.

    PHOTO PROVIDED BY LACHAPELLE ATELIER

    The Charlotte top is available from size small (000X) to size 4X.

  • The Lolo dress returns, in three colors.

    PHOTO PROVIDED BY LACHAPELLE ATELIER

    The Lolo dress returns, in three colors.

  • The Cami top can be worn alone or layered.

    PHOTO PROVIDED BY LACHAPELLE ATELIER

    The Cami top can be worn alone or layered.

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New collection

Lachapelle workshop even more inclusive

In order to get closer to its mission of being an entirely inclusive brand, whose pieces suit all body types, Lachapelle atelier is adding two new sizes to its clothing range: small and medium. The brand, founded by Viviane Lachapelle, nevertheless pursues its primary mission, which is to meet the needs of women wearing large sizes (up to 4X). Lachapelle atelier unveiled its new collection last month, Fivewhich includes colorful, minimal and versatile dresses, camisoles, skirts and tops.

  • The Taylor jersey has a built-in bra and a lace-up back for maximum support ($120).

    PHOTO PROVIDED BY BYRON BAY

    The Taylor jersey has a built-in bra and a lace-up back for maximum support ($120).

  • It is also offered in fuchsia.

    PHOTO PROVIDED BY BYRON BAY

    It is also offered in fuchsia.

  • The Ellie Top ($90) with the Grace High Waisted Bottom ($65)

    PHOTO PROVIDED BY BYRON BAY

    The Ellie Top ($90) with the Grace High Waisted Bottom ($65)

  • The Rebecca wrap dress, here in a polka dot pattern ($110)

    PHOTO PROVIDED BY BYRON BAY

    The Rebecca wrap dress, here in a polka dot pattern ($110)

  • The Sarah adjustable tank top ($60), accompanied by the Emma slit pants ($90)

    PHOTO PROVIDED BY BYRON BAY

    The Sarah adjustable tank top ($60), accompanied by the Emma slit pants ($90)

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summer fashion

Simple and flattering bathing suits

A new Quebec brand is entering the high-end swimwear landscape. Founded by Amélie Marcoux, who has 20 years of experience in the fashion industry, Byron Bay says it offers women swimwear and loungewear that is both flattering and functional. In one or two pieces, swimsuits are often adjustable and can be worn in different ways. They are made from at least 80% recycled nylon and are designed in Montreal (but made in Asia) in sizes ranging from 4 to 14. Byron Bay also sells loungewear that can be worn day and night, with a jersey or not!



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