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This ground where Polkadot (DOT) confronts Spotify



The comm, everything in the comm – Democratization is the sinews of war within the crypto ecosystem. Indeed, many projects do not skimp on the means in terms of communication. From billboards to sponsoringsports teams : all means are good.

For many years, the soccer jerseys had a fairly basic use: that of differentiating between the 2 teams on the field. However, in the mid-1950s, a now completely common phenomenon appeared: that of sponsorship.

Thus, the jerseys of football teams have gradually begun to wear company logos, financially sponsoring the club. Faced with millions, even billions, of viewers, putting your logo on the jersey of a team, such as FC Barcelona, ​​can be extremely interesting. And that, Polkadot (DOT) understood this well.

As of July 1, 2022, the contracts of the 2 sponsors of the FC Barcelona will come to an end. Thus, the team is currently looking for new sponsors to replace them.

Currently, 4 sponsors seem to stand out:

  • Spotifythe music streaming giant;
  • Vegan Nationsa vegan-focused crypto project;
  • Tencentthe development company that owns Riot;
  • Polkadotthe layer 0 blockchain.

Among the 4 projects approached by FC Barcelona, 2 of them are linked to the world of cryptocurrencies.

“The club has decided to take things patiently to thoroughly analyze each proposal in order to reach the most profitable long-term deal. »

Declaration of the media FC Barcelona noticias

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A salty note

For now, no information did not leak as to proposals financial statements made by the various potential sponsors.

However, it is certain that the sums involved are of the order of ten million dollars. Indeed, when signing its agreement in 2017, the online sales site Rakuten had already placed more than 55 million euros on the table.

A sum paid each year, to which must be added vouchers of 1.5 million euros in case of victory of the championship and 5 millions in the event of a Champions League victory. A sum which was subsequently reduced to 30 million dollars, in particular because of the context generated by the global health crisis.

On the cryptocurrency side, Polkadot is starting to make a name for itself. Indeed, Polkadot has deployed its first parachains last December. A cornerstone of network development.

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