After a first successful trial, TikTok wants to start broadcasting live video games.
TikTok wants to enrich its platform by all means. After increasing the maximum duration of its videos, the platform now intends to enter the video game sector. According to information from Reuters, the application is currently testing integration of HTML5 mini-gameswith the aim ofbring value to (the) community“. These would probably be ad-supported games, like Garden of Goda first title that the favorite application of young people had launched in association with Feeding America just a year ago. Last year, ByteDance also announced a partnership with FarmVille developer Zynga to launch Disco Loco 3D.
These first two attempts could be only the beginnings of a much bigger ambition for TikTok. ByteDance is indeed betting on video games to increase its income, and encourage users to spend even more time on the platform, if this is still possible. A way for the company to get closer to Netflix and Facebook, which offer a library of similar mini-games, while reconnecting with Douyin, its Chinese predecessor which already integrates this type of content.
TikTok wants to be more than a social network
By setting foot in the world of video games, TikTok wants to broaden its horizons, and prove that the platform can go beyond its simple status as a successful social network. As on Twitch, it could also turn into a real streaming platform, allowing the broadcasting of live games, and the possibility for streamers to interact with their viewers during a game. A feature already authorized on the Amazon platform, and which has been gaining popularity in recent months.
It remains to be seen whether the mayonnaise will take. For the time being, TikTok is content with tests in Vietnambut the company hopes to roll out its new feature across Asia as early as the third quarter of this year, and then to the rest of the world if things prove successful.