After a three-year hiatus, the clothing brand Véro by Véronique Cloutier will return to stores this spring. The host announced on her Facebook page on Thursday that she had entered into an exclusive agreement with the Marie Claire Group, owner of the San Francisco, Marie Claire Boutiques, Grenier and Claire France brands, for the distribution of her collections.
Its collections in the plural, since each of the brands will have its own. These will be imagined by Chloé Mérineau, creative director at JCorp and accomplice of Véronique Cloutier since the launch of her brand, which was offered in L’Aubainerie stores between 2010 and 2019.
The Véro brand was born from the idea of offering what Véronique Cloutier wears every day: practical and comfortable clothes such as blouses, jeans, cardigans and simple dresses.
Founded in 1965 in Saint-Hyacinthe, the Marie Claire Group has 300 stores in Quebec, Ontario and New Brunswick. Note that the Claire France brand is dedicated to plus size clothing. Véro’s pieces by Véronique Cloutier will also be available on a new website, vero.ca.
In a press release, Véronique Cloutier said she was proud to collaborate with this “homegrown family business”. “I thank them for embracing my vision and making room for me in their many stores,” she said. Their presence in each region will allow me to reach the faithful of the Véro collection throughout Quebec. »
“We are happy with this association, which was built quite naturally for us,” added Stéphanie Lafrance, shareholder and product development director for the Marie Claire Group. We share with Véro the same values of authenticity, proximity and respect. Our customers having always been at the center of our decisions, we wanted to surprise them with this new collection, for which Véro and Chloé had carte blanche. The result is just perfect.”
The launch date of these new collections has not been specified.