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YouTube surpasses 80 million paid subscribers



(Paris) YouTube announced on Wednesday that it had crossed 80 million subscribers to its paid services worldwide, a gain of 30 million subscribers in one year for the platform which intends to become one of the main players in the music industry.

“You’ve heard me say it before, and I’ll say it again: YouTube’s two growth engines — subscriptions and advertising — are serious business,” Lyor Cohen said in a blog post. global head of music on YouTube.

The figure of 80 million subscribers includes users in the free trial period, he said.

A month earlier, the American platform had announced that it had contributed six billion dollars to the music industry over the past twelve months. Last year, she announced her ambition to “become the first source of income for the music industry”.

Google’s free video platform promotes two paid plans, YouTube Music and YouTube Premium, which cost $9.99 and $11.99 per month, respectively, to enjoy ad-free, offline, and background videos (that’s i.e. with other open applications).

Since the launch of these offers, “we have established partnerships with companies like Samsung, like SoftBank (Japan), Vodafone (Europe), LG U+ (Korea) and Google services like Google One”, developed Mr. Cohen underlining their “essential role” in reaching the milestone of 80 million subscribers.

However, the platform remains far behind Spotify, number one in the streaming musical, which has 195 million paying subscribers.

It will also have to reckon with competition from Amazon, which announced at the beginning of the month that it had given its 200 million subscribers to the paid “Prime” formula free and ad-free access to a catalog of 100 million songs and flagship podcasts. .

Apple has not released the number of Apple Music subscribers since June 2019, when it said it had crossed the threshold of 60 million paying users.

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